Mineral 1 Million Clients Celebration CampaignIn May 2023, Mineral reached a landmark milestone: one million clients served. To celebrate the announcement on National Small Business Day.
The Challenge: Mineral hit a major milestone — one million clients served — and needed to celebrate it in a way that felt earned, not just self-congratulatory. The announcement had to land on National Small Business Day, which meant the work had to be timely, emotionally resonant, and ready to travel across multiple channels simultaneously.
My Approach: I led creative across the full campaign: motion graphics for LinkedIn, a website mockup, a data-driven infographic, and a blog promotion — all built around a unified visual language that made the milestone feel celebratory without being overwrought. The campaign launched alongside an official press release distributed via Business Wire.
