The Challenge: Enterprise prospects evaluating LegalHold weren't converting on brand trust alone — they needed to justify the investment internally with hard numbers. The sales team needed a tool that could do that work for them.

My Approach: I collaborated with Mitratech's paid digital team to design and build a customizable ROI calculator that lets prospects quantify LegalHold's business value for their specific situation. The design had to feel credible and polished — confident enough to live in a sales context without feeling like a gimmick.